In Association with Local Enterprise Office – Dublin
With Darya Yegorina, Maite López and Laurence O’Bryan
In Conversation with Larry MacHale
Venue: Boys’ School, Smock Alley Theatre
Time: 9.00AM – 10.30AM
Ticket Cost €5
The Irish book industry has seen a fluctuation in physical sales and volumes over the last five years. In an industry challenged and disrupted by technology, many Irish businesses have been developing novel and innovative ways to catch the public’s imagination and persuade consumers to return to buying books and help increase their sales. Meet some of Ireland’s most exciting entrepreneurs who will be discussing how they have applied innovative approaches in order to meet the challenges facing the book industry.
Larry MacHale is CEO & owner of Argosy Books, Ireland’s largest independent book wholesaler and a Fellow of the Institute of Chartered Accountants in Ireland. He mentors businesses within the remit of Enterprise Ireland and the Local Enterprise Offices of Dublin City and Fingal with particular emphasis on start-ups, business strategy and businesses seeking investors and bank finance.
Darya Yegorina is a serial entrepreneur, CEO of CleverBooks and other ventures in multiple industries. Apart from being an entrepreneur, she has a massive professional experience from start-ups to multinational corporations. Darya’s current focus is on emerging technologies for education where she has the mission to deliver the most innovative Augmented Reality technology to schools around the world and to create equal access to technology for kids globally. She is a professional speaker on a global scale representing women in tech and inspiring new entrepreneurs.
Laurence O’Bryan is the founder of BooksGoSocial, The International Review of Books and the Dublin Writers’ Conference. Laurence started BooksGoSocial in 2013 to help authors promote their books online. BooksGoSocial is based in Dublin and uses online marketing techniques to promote authors from around the world. BooksGoSocial provides free training for authors on online marketing, free online communities of authors and book marketing services.
He also founded The International Review of Books to provide editorial reviews and The Dublin Writers’ Conference to provide an event in Dublin specifically for authors.
German-Spanish writer Maite López is one half of At it Again!, who use their love of books, design and illustration to bring Irish literature to life by writing, illustrating and publishing literary pocket guides and gifts. Starting her working life in the theatre in Germany, she has worked in translation, online marketing and the beauty industry. Next to At it Again!, she also works as a life coach and is a business mentor for the Entrepreneurs Academy.