Understanding Arts Audiences: Online Marketing and Selling Tickets

DBF-2019-EventImages-600x900.inddIn Association with Words Ireland

Thursday 14 November

Time: 11.00am – 1.00pm

Venue: Main Theatre, Smock Alley Theatre

Free entry, Booking advised


Women book 80 per cent of the tickets to arts events, they tend to act as “social catalysts” and are more likely than men to make purchases more than three months in advance. Paul Fadden, Managing Director of Ticketsolve, whose research lead to these findings, will analyse and unpack these and other facts and figures at a free event for literature and arts producers, event organisers and creative directors. Attendees will gain a better understanding of who buys tickets, when, how and why. It will highlight the methods of reading and analysing previous sales data, helping you to shape your next PR campaign and sell more tickets. This event follows on from the Literature Producers Forum held in May 2019, and welcomes the wider arts sector to attend, converse and increase our collective understanding of arts audience behaviour.